Join us for an interactive workshop presented by our friends at Vector Management on understanding How to Build an Effective Facebook Ad for the most impactful return.
Whether you are spearheading the marketing and promotion efforts for an artist focused on achieving company specific marketing efforts, understanding the tools that drive the best results, and how to get the most of them, is critical.
Vector’s marketing team will lead us on an interactive journey to really understand the in’s and out’s of utilizing Facebook and specifically Facebook ads. They will help guide us in understanding the what, how, and when in utilizing Facebook as a part of your integrated advertising and marketing efforts.
The Vector team will lead us through the following:
- How to create a Facebook ad
- Identifying the right audience on Facebook to garner the most likes or action based on the call to action (eg, purchase something, contest, etc)
- What do keep in mind when creating your ad, including how much money to put behind the ad
- When is the right time to leverage Facebook ad for your artist or company
- Understanding analytics on the backside of an ad
You Will Need to Bring:
* Your laptop *
* Have an active Facebook account *
* An excitement to learn! *
Who are our facilitators?
We are so lucky to have the Digital Marketing team from Vector Management leading our workshop. Together, this incredible team plays a vital role in overseeing all facets of marketing, digital marketing, and social media management.
Jon Romero, Director of Marketing
Jordan Fann, Marketing Manager
Pete Stormer, Digital Marketing Manager
Zach Pigg, Social Media Manager
Vector Management is a leading artist management agency representing artists such as Kesha, Kings Of Leon, Kenny Rogers, Manchester Orchestra, Michael McDonald and others. Vector has put a focus on building core music marketing services for their clients and creating a world-class core marketing team which helps each of their acts through the different marketing needs in the current music landscape including digital, touring, E-Commerce/D2C/ VIP, social management, content production, music distribution, and digital advertising.