Virtual Divas: Everything You Need To Know About NFTs in the Music Business

Are you hearing all about the multi-million dollar business in NFTs that seemingly cropped up overnight? Confused about what a Non-Fungible Token is and how (or if) to create one for an artist? Want to better understand the marketplace for cryptocurrency and what it means for artists?

Join Head of Product Jacq O’Neill, and Advisory Board Member LJ Malberg from NFT platform Blockparty to get the complete 101 on all things NFT for the Music Industry.

LJ Malberg

CEO, Compassionate Muse Advisory Board Member, Blockparty

LJ Malberg is the CEO of Compassionate Muse and Founder of CoMuse, the online Global Business Community, serving the Music and Tech industries at the intersection of business, people and compassion. She also serves as an Advisor to Blockparty and Lead Consultant as Head of People, the leader in NFTs (Non Fungible Tokens) in the Music + Art digital collectibles space.

LJ is an Executive Coach and Human-first-approach Consultant, specializing in Workplace Culture, Mindfulness and Interpersonal Communications Performance. She is also the Creator of the Mindfulness In Music Conference in partnership with MONDO.NYC (2019, 2020). Her work spans more than 25 years in Music & Entertainment from dancer/choreographer, jazz vocalist, artist management and then talent agency for clients such as Ultra Gypsy, Chuck D (Public Enemy) Slam Jamz label artists, Apple, NASA, Cisco Systems to notable roles such as Music Market Growth Strategy (Eventbrite North America, Music) and Director of Client Development (TicketWeb/Ticketmaster U.S.) and Sr. Sales Director of Music North America for Patron Technology.

LJ has spoken out on behalf of compassion-based work strategies at numerous music industry conferences including SXSW, Fest Forums, Northside Fest, Midem, TicketWeb, New Colossus Festival and more. Her published work on (Zenful Dance) compassion-based movement can be found in Dancing with Dharma, Essays on Movement and Dance in Western Buddhism, Harrison Blum (McFarland). She is a well-respected leader, coach, mentor and speaker and sparks intuitive, authentic and empathetic human interaction that leads to compassionate solutions in Music and Tech regardless of race, gender identity, rank or title, social status, religion, or ability.

In addition, LJ continues to speak on behalf of and for Women in Music Industry across the U.S.. She is the Founding Mentor and six-time guest speaker for Women in Music Industry at the Scripps School of Communication, Media Arts and Studies at Ohio University WIMI student group. The focus of their success has been to uncover social roadblocks through compassion-based collaborative thinking as well as help to identify their individual “voice” and strengths as they move forward into the competitive landscape and still, male-dominated Music Industry.

Jacq O’Neill

Head of Product, Blockparty

Jacq O’Neill is a creative technologist and lifelong interdisciplinary artist. As the Head of Product at Blockparty, she leads the development of solutions to provide individual collectors, creators and established brands the ability to easily create, own and experience NFTs on their own terms. She has been working at the intersection of blockchain and IoT since 2016, and architecting technological solutions for companies and cultural institutions since 2014. Her work has been featured in The New Yorker, Forbes, and PBS Newshour. Her artwork is collected and commissioned across the US, she has completed a photography residency at Red Hook Labs, and exhibited at multiple venues in Brooklyn, including The Canvas by Querencia Studio.