Virtual Divas: Navigating the Livestream Landscape with Alai Tseggai

Please join us to talk all things Livestreaming with Alai Tseggai from mtheory. Since COVID 19, artists have been doing live streamed concerts through various platforms regularly. We'll talk with Alai about the pitfalls to avoid and perks of all the various platforms that are out there for your artists to use.

About Alai Tseggai:
Graduated from Stanford in 2007 with a Bachelor of Arts in International Relations. After working in working at a startup for 3 years in San Francisco post undergrad, decided to follow his passion for music and moved to LA in 2010 to start his career in the music industry. Currently he is working as Tour Marketing specialist with mtheory, an artist manager services company that provides marketing strategy for a wide roster of artists including Major Lazer, Flume, Petit Biscuit, A$AP Rocky, & more. However due to Covid putting a halt on all things tour related - he has shifted his focus in understanding the live streaming space and figuring out ways artist at mtheory can best use live streaming as a way to stay connected to fans and generate revenue in the absence of live music. Along with mtheory, he has been a part of an event production company started by him and his friends called Brownies & Lemonade - which has allowed him to work with the biggest electronic artists and music festivals in the world - from Coachella, EDC, EZoo, Lollapalooza, & Ultra to name a few.